How to Sell on Your Exhibition or Trade Show Stand Booth

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Exhibiting in an exhibition or in any trade show cost you both money and time. Therefore, it is essential that you strategically plan your participation wherein you are able to achieve all your marketing goals and sales objectives. While you plan to participate in an exhibition you need to think through each aspect to make your participation worth. Everything from trade show stand booth design to how to sell to customers when you are there, has to be taken into consideration and accordingly planned.

If you are also wondering how you can sell on your exhibition or trade show stand booth, then this post is for you. Through this post you can learn techniques to sell on your exhibition or trade show stand booth.

Let’s Get Started…..

1. Promote ahead of Time

First things first, it is crucial that you promote your event well in advance. Of course, exhibition organizers will market and promote their event on a large scale. But how about your own database of people, clients, and professional networks? Do you not want people who know you or are connected with you should visit your stand? Definitely, you need to send them invite so that they can save their dates to make time for your event. If you will wait for the last minute to send invites to people, they may not be able to attend it because of any reason. It is crucial that you start your promotional activities at least 6 – 8 months prior to the event and keep everybody updated about your participation and stay in the forefront of their minds.

Besides, you can also have banner ads running on your website; a branded email signature; and have a customizable e-blast to send to your customer database, so that your show presence gets promoted with each email that you send.

2. Consider Sponsorship Opportunities

Trade show or exhibition organizers offer sponsorship opportunities as well. Sponsors get huge benefits, like free delegate passes, free stall area, get their brand name and logo printed on every marketing and promotional material of the organizers. For instance, if you are a sponsor, your logo and company name will be printed in every print ad and hoardings and billboards that organizers will use for promoting the show. Besides, you can send free delegate passes to your clients, for which they would otherwise pay a huge amount.

Moreover, becoming a sponsor will give you privilege to promote your show presence on the organizer’s trade press.

3. Business Networking Meet at the Event

Business networking meet is another wonderful way to sell your products on the exhibition. In this, you are allowed to address a small group of people who are either invited by the organizers or by your side. It will allow you to speak about your product and its specifications, which will make the selling process easy. At the meet you can even give a product demo to all the attendees.

4. Speaking Opportunity at the Event

Many a times, organizers along with the exhibition also organize a conference or a seminar. Wherein they invite Industry experts nationally and internationally to speak and they also keep a separate slot for businesses, wherein they can speak about their products or services. You can speak to your organizer and get yourself a speaking slot in the conference. Of course, your presentation should not look like a sales pitch, but you can always talk about the positive points of your product and build an impression on the mind of delegates and people present at the conference.

5. Be Interactive

It is important that you and your team is interactive enough to keep each visitor engaged. If you lack this, then you are definitely going to lose on huge opportunities as well. For instance, you did everything - made an amazing stand, incorporated all the elements at the stand to attract huge crowd, but then you and your staff are busy on the phones or chit chatting among themselves whenever visitors visiting your stall. This is going to affect your business tremendously. So be interactive, engage with visitors, and let them know how you are different from your competitors.

6. Let Visitors’ Get their Hands on with What you Offer

One of the best ways to sell your product or service on your tradeshow booth is to let your visitors see it by themselves. At your booth, you can arrange for a product demo or a small competition or game etc. wherein your visitors will get a chance to directly experience or test what you offer. And it will keep your visitors engaged and enable you to leave an impression that will last longer.

7. Have a Professionally Designed Stand

Another important step to sell on your exhibition stand is to have a professionally designed stand. You can hire a professional trade show booth Design Company that can help you with an award-winning stand. Believe it or not, having a professionally designed stand enables you to attract more visitors at your stand, thereby giving you an opportunity to turn them into paying customers.

8. Follow-up

Of course, at the exhibition you will generate huge lead, but if those leads are left unattended then all your efforts will go waste. Therefore, it is crucial that your staff follow up with the people who visited your stall. Following up with them after the event help you stay in the forefront of their minds.

To pan out……

Following these steps can help you sell your products or services effectively on your exhibition or trade show stand booth.

Pooja Mandhiratta

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