How to Sell on Your Exhibition or Trade Show Stand Booth

Tags: 
exhibitionexhibition stand

Exhibiting in an exhibition or in any trade show cost you both money and time. Therefore, it is essential that you strategically plan your participation wherein you are able to achieve all your marketing goals and sales objectives. While you plan to participate in an exhibition you need to think through each aspect to make your participation worth. Everything from trade show stand booth design to how to sell to customers when you are there, has to be taken into consideration and accordingly planned.

If you are also wondering how you can sell on your exhibition or trade show stand booth, then this post is for you. Through this post you can learn techniques to sell on your exhibition or trade show stand booth.

Let’s Get Started…..

1. Promote ahead of Time

First things first, it is crucial that you promote your event well in advance. Of course, exhibition organizers will market and promote their event on a large scale. But how about your own database of people, clients, and professional networks? Do you not want people who know you or are connected with you should visit your stand? Definitely, you need to send them invite so that they can save their dates to make time for your event. If you will wait for the last minute to send invites to people, they may not be able to attend it because of any reason. It is crucial that you start your promotional activities at least 6 – 8 months prior to the event and keep everybody updated about your participation and stay in the forefront of their minds.

Besides, you can also have banner ads running on your website; a branded email signature; and have a customizable e-blast to send to your customer database, so that your show presence gets promoted with each email that you send.

2. Consider Sponsorship Opportunities

Trade show or exhibition organizers offer sponsorship opportunities as well. Sponsors get huge benefits, like free delegate passes, free stall area, get their brand name and logo printed on every marketing and promotional material of the organizers. For instance, if you are a sponsor, your logo and company name will be printed in every print ad and hoardings and billboards that organizers will use for promoting the show. Besides, you can send free delegate passes to your clients, for which they would otherwise pay a huge amount.

Moreover, becoming a sponsor will give you privilege to promote your show presence on the organizer’s trade press.

3. Business Networking Meet at the Event

Business networking meet is another wonderful way to sell your products on the exhibition. In this, you are allowed to address a small group of people who are either invited by the organizers or by your side. It will allow you to speak about your product and its specifications, which will make the selling process easy. At the meet you can even give a product demo to all the attendees.

4. Speaking Opportunity at the Event

Many a times, organizers along with the exhibition also organize a conference or a seminar. Wherein they invite Industry experts nationally and internationally to speak and they also keep a separate slot for businesses, wherein they can speak about their products or services. You can speak to your organizer and get yourself a speaking slot in the conference. Of course, your presentation should not look like a sales pitch, but you can always talk about the positive points of your product and build an impression on the mind of delegates and people present at the conference.

5. Be Interactive

It is important that you and your team is interactive enough to keep each visitor engaged. If you lack this, then you are definitely going to lose on huge opportunities as well. For instance, you did everything - made an amazing stand, incorporated all the elements at the stand to attract huge crowd, but then you and your staff are busy on the phones or chit chatting among themselves whenever visitors visiting your stall. This is going to affect your business tremendously. So be interactive, engage with visitors, and let them know how you are different from your competitors.

6. Let Visitors’ Get their Hands on with What you Offer

One of the best ways to sell your product or service on your tradeshow booth is to let your visitors see it by themselves. At your booth, you can arrange for a product demo or a small competition or game etc. wherein your visitors will get a chance to directly experience or test what you offer. And it will keep your visitors engaged and enable you to leave an impression that will last longer.

7. Have a Professionally Designed Stand

Another important step to sell on your exhibition stand is to have a professionally designed stand. You can hire a professional trade show booth Design Company that can help you with an award-winning stand. Believe it or not, having a professionally designed stand enables you to attract more visitors at your stand, thereby giving you an opportunity to turn them into paying customers.

8. Follow-up

Of course, at the exhibition you will generate huge lead, but if those leads are left unattended then all your efforts will go waste. Therefore, it is crucial that your staff follow up with the people who visited your stall. Following up with them after the event help you stay in the forefront of their minds.

To pan out……

Following these steps can help you sell your products or services effectively on your exhibition or trade show stand booth.

Author: 
Pooja Mandhiratta

Add new comment

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
1 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Recent Articles

Get Inspire

Inspire Tags

Innovation (1)Mireille Guiliano (1)Integrity Quotes (1)Albert Schweitzer (1)James Whitcomb Riley (1)event (1)Floyd Mayweather Jr. (1)Ferdinand Marcos (1)Oprah Winfrey (1)Hope Quotes (1)Fyodor Dostoyevsky (1)Paul Watson (1)Brene Brown (1)Harvey Mackay (1)Safety (1)Self Driving Car (1)James Cash Penney (1)Bangladesh (1)Nelson Mandela (1)Romance (1)Low Frequency geophones Tokyo Japan (1)Emotional Quotes (1)Management quotes (1)condensing unit (1)local moving companies (1)moving services dubai (1)King Solomon (1)online mock test for neet (1)Andrew Carnegie (1)Oscar Wilde (1)Erma Bombeck (1)Success (10)Spirituality Quotes (1)Low Frequency geophones Frankfurt Germany (1)Team Building Quotes (1)Robert De Niro (1)Chance Quotes (1)বাংলাদেশের শীর্ষ ব্যবসায়ী (1)Inventors (1)Legal Quotes (1)Low Frequency Geophones Dallas TX (6)Brian Acton (1)best international movers in dubai (1)folding doors uae (1)water testing lab in delhi (2)Beximco Group (1)John Powell (1)Refrigeration Spare Products Supplier in UAE (1)wedding photographer in lucknow (2)Hope (1)Corporate video (1)Ilets Score for new zealand visa (1)Pallam Raju (1)water testing lab (2)Stephen Covey (1)Freddie Highmore (1)Nick Vujicic (1)Honesty Quotes (1)Shiv Khera (1)international moving companies in dubai (1)Mobile_Payments_Houston (6)Jack Ma (1)Dusk to Dawn Led Light Bulb Houston TX (7)Yehuda Berg (1)Clare Boothe Luce (1)Atlantic Ocean (2)gate barrier dubai (1)Satchel Paige (1)relocation services dubai (1)Mark Pocan (1)Women Quotes (1)Lou Holtz (1)Fly Solo (2)Shannon L. Alder (1)Web Development Company Houston (12)movers in dubai (1)dog puppies for sale in bangalore (1)Time management skills (1)chain sling manufacturer (2)IELTS coaching Gurgaon (2)international & domestic packers and movers in dubai (1)house movers in dubai (1)packers in dubai (1)Robert Gately (1)Intelligence Quotes (1)Rod Blagojevich (1)Humor Quotes (1)LED Landscape Spot and Flood Lights Houston TX (6)Bookkeeping services in UAE (1)Benjamin Franklin (1)Nayati Healthcare (2)Team work quotes (1)Monique Murphy (1)Finance (1)best wedding photographer (2)Marya Mannes (1)Tommy Lasorda (1)petroleum companies in sharjah (1)concrete building (1)C. JoyBell C Biography (1)William Makepeace Tahckeray (1)ICSI (1)Dr Gautam Allahbadia Mumbai (18)Aesop (1)transformer oil in uae (1)Vibration Sensor Austin TX (7)Salman F Rahman (2)management institute (1)Immigrate to Canada (1)canada Universities (1)Matt Cartwright (1)Marvin Bower (1)Successful people (1)things to do in dubai with kids (1)Refrigeration Spare Products (1)Orson Scott Card (1)Niira Radia (2)Charles Lamb (1)AMRI Hospitals Bhubaneswar (1)Marcus Tullius Cicero (1)Orison Swett Marden (1)Hydrophone and Dual Sensors Dallas TX (5)Harriet Beecher Stowe (1)Education Consultants (2)George Bernard Shaw (1)Madam Grace Pinto (1)b-school -for -finance-india (1)Darell Hammond (1)Vapor Tight Led Houston TX (7)A.P.J. Abdul Kalam (1)University of Otago (1)Emma Thompson (1)Low Frequency geophones Perth Australia (1)M.Scott Peck (1)packing and moving companies dubai (1)Fitness Quotes (1)wedding photography trends (1)promotional give aways (1)Eric Ripert (1)local movers in dubai (1)Hope quotations (1)Happiness quotes (1)Henry Ford (1)sliding door (1)Inventors killed (1)Tony Robbins (1)stock trading (1)buy dogs in bangalore (1)John F. Kennedy (1)ielts (2)best movers and packers in dubai (1)institutes for SAT exam preparation (1)Jim Rohn (1)Poetry (1)Mark Frauenfelder (1)IMT is one of the Best Business school in Hyderabad. IMT is offering management education keeping pace with Global MBA environment. (1)Geophone Suppliers Houston TX (4)Gautama Buddha (1)Marathon (1)best wedding studio in lucknow (1)best moving companies (1)Dr Goral Gandhi (2)Voltaire (1)Quotes (1)dog sellers in bangalore (1)Leadership (1)Faith quotes (1)High Temperature Geophones Houston TX (3)Bearing Detector Houston TX (6)Sania Mirza (1)Aristotle (1)stall designing (1)Scilla Elworthy (1)Low Frequency geophones Sao Paulo Brazil (1)Amphibious building style (1)Vibration Detector Houston TX (5)education (5)wedding photography in lucknow (1)New Year (1)Music Quotes (1)tips to hire top photographers (1)Vera Nazarian (1)Low Frequency geophones Calgary Canada (8)kids gift (1)Dubai with Kids (1)Vibration detectors Quebec Canada (8)Virginia Postrel (1)Daniel Goleman (1)Leo Rosten (1)Thomas Carlyle (1)John Dryden (1)Ludwig van Beethoven (1)Douglas Adams (1)neet question papers with answers (1)Business person (1)professional (1)MLM consultant (4)New Year's Quotations (1)relocation companies in uae (1)Do it (3)Healthy lifestyle blog (1)assisted reproduction (2)Dalai Lama (1)study in New Zealand (2)best relocation companies in dubai (1)Smoke Dampers (1)Communication Quotes (1)Steve Jobs Quotes (1)oil company uae (1)Vincent Nichols (1)Seismometer Los Angeles California (1)Brain Tracy (1)IAS COACHING in DELHI (1)promotional gifts (1)Jane Addams (1)Amit Kalantri (1)Steven Pressfield (1)Lee Atwater (1)Hunter S. Thompson (1)results (1)creative (1)Software Companies in Houston (9)Vision Quotes (1)Henry Wadsworth Longfellow (1)God Quotes (1)Humanity (1)Anne Morrow Lindbergh (1)Martin Luther King Jr (1)education quotes (1)access door supplier (1)Quotations on money (1)Quotations on Stregnth (1)Positive Thinking Quotes (1)Leonard Cohen (1)Led Canopy Lights Houston TX (7)Parents (1)Louis Pasteur (1)Tracy Morgan (1)Ecommerce Development Houston (1)Ocean Bottom Seismic Houston TX (4)Dalmia Health (1)study mbbs abroad (2)Bookkeeping services in Dubai (1)Merchant_Services_in_Houston (6)Kamal Hassan (1)Steven Wright (1)Low Frequency geophones Minneapolis Minnesota (1)Goral Gandhi (1)chain block suppliers in uae (1)Jean Paul Friedrich (1)MLM business (4)apply for PR Visa (1)SEO Company (1)Sophie Swetchine (1)Seismometer Sao Paulo Brazil (1)Mahatma Gandhi (1)Marty Rubin (1)Seismic products Houston TX (4)BTL activities (1)Sports Inspiration (1)Entrepreneur (1)air conditioning companies in dubai (1)H.Jackson Brown (1)Barack Obama (1)trade show (1)Wisdom Quotes (1)Low Frequency Geophones Houston TX (3)Self driving car in Bangalore (1)Mother Quotes (1)Success quotations (1)Best astrologer in India (1)Sympathy (1)Poorna Malavath (1)oil companies in dubai (1)Seismometer San Francisco California (1)Punctuality skills (1)Positive Thinking (1)Yogi Berra (1)Low Frequency geophones Brisbane Australia (1)stall designer (1)AMRI Hospitals (1)Anthong Foxx (1)Sports Quotes (1)Jeff Hawkins (1)SEO Expert HoustonTX (7)neet mock test papers (1)neet questions chapter wise (1)water testing (2)Lucius Annaeus Seneca (1)Vibration detectors London England (1)Self-Discipline Quotes (1)wire rope manufacturer (2)New Zealand education consultants (1)commodity trading (1)lifting equipments manufacturers (2)Toy Testing (1)Digital marketing (1)Adam Grant (1)dogs for sale in bangalore (1)C.G. Jung (1)Commercial LED Outdoor Lighting Houston TX (7)Refrigeration Companies In UAE (1)PGDM course (3)Credit_Card_Processing_Companies_in_Houston_TX (6)Top Led Light Manufacturers in USA (5)Behaviour (1)John D. Rockefeller (1)Real estate (1)assisted hatching (1)Scientists (1)Quotations on Patriotism (1)Parents day Quotes (1)NRI Privilege Health Card (1)Machine Balancing Geophones Houston TX (4)Howard Schultz (1)Led Area Light Houston TX (7)Seismometer Perth Australia (1)packers and movers in dubai (1)top business school hyderabad (1)Marathon Racer (1)Health quotes (1)Celebrity astrologer in india (1)Groucho Marx (1)Conrad Hilton (1)UL Fire Damper (1)Quotes On Travel (1)Dave Ramsey (1)air conditioning company in dubai (1)Brian Greene (1)Time management (2)Julie Andrews (1)pgdm (1)visa (1)plato (1)Gilbert K. Chesterton (1)stationery (1)movers dubai (1)mep services (1)Dalmia Family (1)Judy Blume (1)Suzy Kassem (1)Achievement (4)Low Frequency geophones London England (4)hvac companies in dubai (1)Abdul Kalam Quotations (1)Aarohi Pandit (2)Relationship quotes (1)Point_of_Sale_Houston (6)VIDEO (2)SAT exam preparation (1)tarot card reading (1)Peggy Fleming (1)testing lab in delhi (2)Quotes on Truth (1)Led Flood Lights Houston TX (5)Jessica cox (1)Vincent Van Gogh (1)Refrigeration Equipment Dubai (1)High Temperature Geophones Dallas TX (2)Appreciation Quotations (1)investment (2)Patriotism (1)neet practice papers (1)high speed doors uae (1)Vibration detectors Calgary Canada (7)storage solutions dubai (1)James Altucher (1)ccess doors manufacturer (1)Alexander Graham Bell (1)Alan Greenspan (1)Bernard Baruch (1)Hermann Hesse (1)SAT Coaching Classes in Delhi (1)Oliver Sacks (1)Embryologist (1)Memorial Day (1)Web_Development_Company_Houston (1)Daniel H.Pink (1)Religion Quotes (1)Henry J. Kaiser (1)Courage Quotes (1)Health (3)Young Jeezy (1)Friendship Quotes (1)বাংলাদেশের শীর্ষ প্রতিষ্ঠান (1)Attitude Quotes (1)democritus (1)Learning Quotes (1)Erykah Badu (1)inspiring (1)holidays in dubai (1)chapter wise questions for neet (1)sliding doors dubai (1)Rick Steves (1)Geophones Dallas TX (1)eligibility requirement Canada PR (1)Winston S. Churchill (1)Motivational Quotes (4)Micky Ward (1)Construction (1)safety equipment suppliers in uae (1)Software Development in Houston (12)Nobel Prizes (1)Vibration Sensor Dallas TX (7)Vibration Sensor Houston TX (4)Passion Quotes (1)Share Market (2)dream quotes (1)Running (2)Led Wall Pack Light Houston TX (7)Do the work (1)SEO Company in Houston (11)folding doors dubai (1)Farmer (1)High temperature geophones Calgary Canada (7)Larry Bird (1)Quotes on Teenage (1)wedding photography (1)benefits of IVF (1)Australia Education Consultants (1)Hilarie Burton (1)Inspire (2)fiber glass cloth (2)esma approved ac manufacturer (1)Failure Management quotes (1)Want to Immigrate to Canada (1)IVF Specialist in Mumbai (11)Change Quotes (1)Mahatma Gandhi Quotes (1)Walt Disney (1)Dalmia Group (1)Ryan Pinto (1)Robert Collier (1)kolkata hospitals (1)Credit_Card_Processing_Companies_Houston (6)Narendra Modi (1)Life Quotes (1)free online tarot card reading (1)Seismometer Brisbane Australia (1)stall (1)Drake (1)Bearing Detector Dallas TX (2)Glenn Greenwald (1)Angela Merkel (1)Endometriosis (1)Quotations On Memorial Day (1)Invention (1)glass cloth dealer in UAE (2)Curtis Carlson (1)Fathers day quotes (1)IVF success (1)Patrick Henry Hughes (1)canada immigration (1)relocation companies in dubai (1)Team Management Quotes (1)best Immigration consultancy firm (1)Conrad burns (1)mep consultants (1)Sydney J. Harris (1)moving companies in dubai (1)relocation dubai (1)exhibition stand (1)John Quincy Adams (1)commercial moving companies (1)Kofi Annan (1)Mikaela Shiffrin (1)Ryan International School (3)Service (1)Quotes on Sympathy (1)Punctuality (1)Richard Branson (1)Software Development Company in Houston (10)High Temperature Geophones Ontario Canada (4)Wall Mount Led Lights Houston TX (7)Truth (1)Nature Quotes (1)storage services (1)Creativity (3)international movers and packers in dubai (1)Calvin Coolidge (1)team management (1)Led Corn Bulb Manufacturers Houston TX (7)luxury corporate gifts (1)Inspiration (3)Dr Goral Gandhi Mumbai (2)Albert Einstein (1)international movers and packers dubai (1)encouragement quotes (1)Merchant_Processing_Houston (6)Thomas Edison (1)Stephen King (1)spectro labs (2)cantilever shelving systems (1)Spiritual Leader (1)Christiane Northrup (1)Paul Mellon (1)Harry Stack Sullivan (1)Laurence J. Peter (1)Geophones Houston TX (4)SEO Expert Houston TX (3)Quotations on Valentine Day (1)Quotations on Romance (1)Hydrophone and Dual Sensors Houston TX (4)Low Frequency geophones San Francisco California (1)Hard Work Quotes (1)Criss Angel (1)Great Quotes (1)David Levithan (1)Healthcare (7)Epictetus (1)Machine Balancing Geophones Austin TX (1)Valentine Day (1)William Butler Yeats (1)abroad education consultants (7)Dr T.P.Chia (1)Never Give Up Quotes (1)Building (1)Miracle Man (1)storage company in dubai (1)Anita Roddick (1)George Horace lorimer (1)Vibration detectors Ontario Canada (4)Bill Clinton (1)Paul J.Meyer (1)Refrigeration Products in UAE (1)Seismometer Tokyo Japan (1)Bill Gates (1)love tarot (1)Mark Twain (1)Michelle Obama (1)Goal Setting Quotes (1)Joseph Addison (1)Business quotes (1)Failure Management (1)Experience Quotes (1)Indian Successful CEOs (1)১ নম্বর কোম্পানি (1)Goral Gandhi IVF (1)Jacob A. Riis (1)Angela Ruggiero (1)Seismometer London England (5)Abraham Lincoln (1)Julia Gillard (1)Better building construction (1)hygiene unit (1)kids activities in dubai (1)Top 10 Indian CEO’s (1)Arthur C. Clarke (1)Mother Theresa (1)Conan O Brien (1)Karin Slaughter (1)mep consulting engineers (1)Tom Freston (1)Niira Radia Nayati Healthcare (2)Jamie Oliver (1)Jacky Ickx (1)Teachers’ Day Quotes (1)Ernest Hemingway (1)neet online mock test (1)Yuval Noah Harari (1)Houston Software Development Company (11)Poem (1)Antoine de Saint-Exupéry (1)Swami Vivekananda (2)Wilfred Peterson (1)Never give up (2)study visa (2)Dubai Refrigeration Companies (1)john dewey (1)dog dealers in bangalore (1)Geophone Suppliers Dallas TX (1)Low Frequency geophones Quebec Canada (5)Alibaba Founder (1)Charles Dickens (1)Money (1)Analytical Testing Lab (3)branded gifts (1)tarot for career (1)Robert Breault (1)earth-quake resistant (1)Led Light Fixtures Houston TX (4)Successful woman (1)Love Quotes (1)Family Quotes (1)cantilever racking supplier (1)packers and movers (1)William Morris (1)Sanjay Dalmia (1)best moving companies in dubai (1)Dr Gautam Allahbadia (18)Peace Quotes (1)Naveen Jain (1)Margaret Heffernan (1)Sundeep Kochar (1)Strength (1)Shaun White (1)J.K. Rowling (1)Hard work (3)Kumar Mangalam Birla (1)Mary Anne Radmacher (1)canada education (3)Bobby Scott (1)Most Inspirational Quotes (1)promotional gift supplier (1)neet mock test (1)Maya Angelou (1)Shari Arison (1)Rick Pitino (1)team work (1)Marriage Quotes (1)Funny Quotes (1)Security Velocity Sensors Dallas TX (7)Bookkeeping services in abu dhabi (1)PR Visa consultants in Delhi (1)Khashaba Dadasaheb Jadhav (1)ahu unit manufacturer (1)Women (1)Merchant_Services_Houston (6)Persistence Quotes (1)Liz Murray (1)Bertrand Russell (1)Og Mandino (1)Thad Cochran (1)pgdm colleges hyderabad (1)Miguel de Cervantes (1)Vince Lombardi (1)Sean Swarner Everest Climber (1)James Heckman (1)William Arthur Ward (1)Website Development Company Houston (12)Machine Balancing Geophones Dallas TX (6)Rudyard Kipling (1)No idling (1)professional movers dubai (1)mba vs pgdm (1)Best Overseas Education consultants in UAE (1)দেশের প্রথম সারির ব্যবসায়ী (1)Rabindranath Tagore (1)Sliding folding doors dubai (1)inspirational quotes (1)air conditioning ducting supplies (1)William Feather (1)Low Frequency geophones Ontario Canada (2)Geophones Austin TX (2)Immigration Quotes (1)B. F. Skinner (1)corporate gifts (1)Gerald Chertavian (1)Refrigeration Products Supplier in UAE (1)Jon Oringer (1)Travis Bradberry (1)Lou Rawls (1)M.J.Ryan (1)Soft skills (1)Vibration Detector Dallas TX (6)international movers dubai (1)Diet food recipes (1)PPC (1)Alex Morritt (1)Helen Keller (1)Studying Abroad (4)design (2)Isak Dinesen (1)Apple CEO (1)hire a best immigration consultancy firm (1)Alexander Solshenitsen (1)wedding photographer (2)Custom Software Development Houston (9)Security Velocity Sensors Houston TX (4)Failure quotes (1)Melody Beattie (1)James Humes (1)Vibration Detector Austin TX (7)Jobs (1)Inspirational story (1)hospitals in Eastern India (1)Indian Film Actor (1)SEO services (1)medical emergency (1)Randy Pausch (1)Earl Wilson (1)Leo Buscaglia (1)foreign education experts (2)Andrew Shue (1)Tom Peters (1)Amy Schumer (1)Commitment quotes (1)IVF (9)Peter drucker (1)Low Frequency geophones Los Angeles California (1)Games (1)D.H. Lawrence (1)Leadership Quotes (1)horizontal life line system (1)Best Led Light Bulbs Houston TX (4)Bearing Detector Austin TX (7)Refrigeration Equipment UAE (1)Laws of life (1)Madonna Ciccone (1)C.S. Lewis (1)Sudha Chandran (1)buy dogs bangalore (1)Ronald Ross (1)Earl Nightingale (1)exhibition (5)Ecommerce Web Development Houston (3)Knowledge Quotes (1)Benjamin Disraeli (1)Steve Jobs (1)Fire Damper (1)W. C. Fields (1)Norman Douglas (1)Julius Erving (1)Software Development Company Houston (12)Mary Kay Ash (1)Joe Morgan (1)cheap movers dubai (1)business school hyderabad (1)Dale Carnegie (1)chain block manufacturer (2)Marc Benioff (1)International Movers uae (1)Siri Hustvedt (1)Damian Woetzel (1)Henry Wheeler Shaw (1)Mini Led Flood Light Houston TX (6)pgdm courses (1)LED Panel Lights Houston TX (6)Richard Carlson (1)Healthy and fitness blogs (2)UL Classified fire damper (1)movers and packers in dubai (1)Jean Chatzky (1)neet question bank (1)Andre Gide (1)High temperature geophones Quebec Canada (1)study in canada (1)