Different Types of Corporate Videos You Can Use for Your Business
Videos are all around us! Right from our mobile phones and laptops to television and big billboards, videos have become the new trend for advertising. This is one of the reasons why corporate videos are no longer a luxury reserved for wealthy and big corporations. Due to numerous corporate production companies in Delhi, now these videos are far more accessible. However, what types of corporate videos are provided by them? And which type of corporate video you can use for your business? If you are perplexed, then do not worry as we have come up with this post so that you can know the different types of corporate videos that you can use to boost your presence and promote your products/services.
So, let us get started!
- Company Profile Video
These are the greatest options if you are planning to introduce or reintroduce your company/brand to your potential stakeholders and customers. It is a short video that provides your targeted audiences with a broad overview of your company and its offerings. These videos may include the details about the company, its purposes, history, message from the CEO, and so on. These corporate videos are aimed at helping your targeted audiences to understand your company and engage with it!
- Promotional Videos
These videos are all about getting more precise with a specific product or service. These can be showcased online to target customers effectively. However, these corporate videos can also work amazingly on television and other broadcasting platforms. These videos are designed to promote brand familiarity and brand recognition. New product or service launches can also be done through these videos.
- Industrial Videos
These corporate videos are designed by professional film production houses within a particular industry. These videos are informative about products and services. Whether to B2B (business-to-business) marketing, investor involvement, or fundraising, these industrial videos are more often used at the exhibitions and trade shows.
- Social Media Videos
These social media videos are short in length and emotive which promotes the viewer to share it with others. What is more important here is to highlight the ‘brand’ more than the products or services that are being offered. You can do this by linking the company to specific news or event to catch the attention. These videos are majorly focused on particular groups of audiences which are accomplished through different online algorithms. All these make social media videos an effective marketing tool.
- Branding Videos
Brand awareness is the key if you want to take your business success on another level. This is one of the reasons why many experts say, ‘Your Brand is Your Identity’. Hence, branding corporate videos should be visually appealing to help you increase brand awareness and brand loyalty.
- Testimonial Videos
What is better than featuring someone who has already used your services or products! This will go a long way when you want to connect with your potential customers. These corporate videos play a pivotal role in building trust and familiarity. By adding celebrity testimonials, you can take the success of your corporate videos on another level. However, a good corporate production company in Delhi is a must to create impressive yet influential videos for your business.
So, these are a few types of corporate videos produced by some of the best and experienced film production houses in India. You must discuss the precise marketing needs of the business with them so that they can suggest the best and highly suitable options for your brand.