Desperate measures key for survival: Pawan Ruia's advice to young entrepreneurs


The COVID-19 pandemic has disrupted major economies across the world. It has already
spread to more than 180 countries, affecting over 1.3 billion people and killing around 1,15,000 of
the infected patients.
The deadly virus has enforced a lockdown in several countries, and India is no exception. It has
affected almost all the industries across the globe. Both small and big businesses are finding it
difficult to operate smoothly or at least protect their employees and stake-holders from financial

At this juncture, Ruia Group chairman, Pawan Ruia believes that it is important for the young
entrepreneurs to take desperate measures and back the tough decisions to sail through the tide.
"In order to keep the operations moving, there is no option but to allow the employees to work
remotely," he says. To back his idea, there are plenty of free tools that can be used by business
owners to connect with each and every employee, who can keep working from different places.
However, connectivity can prove to be a major issue in such circumstances. So, it will be better
to invest in such equipment that can enhance the connectivity, rather than allowing your
business to face elimination. With flawless connectivity, it will be easier to organise team
meetings and review the work from time to time.
According to Pawan Ruia, it is important for the young entrepreneurs to adapt and evolve
constantly to make their presence felt in the current era. Having led Ruia Group to new heights,
Pawan knows what it takes to make the difference.
In this desperate time, a business owner will also need to be vary of some uncertain situations.
It is highly possible that a few team members may not be available due to certain reasons.
Instead of making things complicated, a business owner can simply ask for help online. "It is
way easier to get in touch with skilled individuals online nowadays. You may have to bear the
extra cost, but the show must go on," says Ruia.
During this pandemic, it will be equally important to communicate transparently with the
customers and stake-holders. "Since all of us are facing these crisis together, no one will set
their expectations too high anyway," says Pawan Ruia.
Thus, as long as businesses can communicate in the right manner, it will be easier to deal with
any uncertain situation and come out unscathed from this pandemic.


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