Can corporate videos be creative and catchy?


With the change in trends and more availability of the video content over the written content, people have been diverted towards the visual form of entertainment, education, and information. Watching the videos is a more relaxing way of seeking a message as compared to reading long articles and blogs.

The visual media have been doing so well in impressing the masses that the corporate brands are looking at it as a major source of promotion and marketing. Honestly, the expressions and emotions delivered by the videos are the main reason why people are magnetized towards it and if the human emotions are passed in an optimal way through these corporate videos, then influencing the people is not a far cry.

However, the major subject of concern is the ‘topic of corporate videos’. The corporate sector is not making videos to impress the people just for the sake of their entertainment, but their major aim is to make people go for a particular brand and invest in its’ products, services or schemes. The projection of the corporate videos gets hectic as a perfect combination of creativity, information and persuasion need to be there.

Here, we need to work the most on the creativity and attractiveness of the video as it is the primary factor that holds the attention of the viewers and makes them glued to the video. We have mentioned some of the idiosyncratic ways with which you can have an amazing and more successful Corporate Video Production experience.

  • Influence with an influencer – Influencer marketing is the latest adaptation of the promotion field and it is doing wonderfully well in the domain. You can make the people adhere to the video if they will see their favorite star in the video. Hence, hiring an actor, influencer, singer, sportsman or any other person related to the business you do can be a major game-changer in making people attracted to the video.

  • Break the stereotype – Picking a social cause that is related to the field of your work can be a creative and impressive way to deliver the message to the masses who have their eyes glued on the content you are sharing with the help of videos. Many companies are encouraging the ban of plastic, women empowerment, and other burning issues to promote their company with an amazing video.

  • Be expressive – The videos are gaining immense popularity because they display the emotions and expressions with the use of people and voiceover used. If the voice used in the background does not match the expressions and the message to be shared, then a contradiction arrives and the viewers’ attention is lost. The videos must be expressive in the right way and must match with the main aim of the corporative video made.

  • Say ‘No’ to repetition – Corporative videos are usually short and crisp. If the production house is repeating the same lines or names again and again in such a short clip, then the viewer will get bored and skip the rest of the video. Hence, the production house must keep in mind that nothing at all shall be repeated more than one time in the video except for the brand name, that too in a limit.

These steps will ensure that the corporate video is mesmerizing, catchy, creative and able to render the message in a perfect and desirable manner.

Gursimran Jassal

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