5 ways how event industry in India has evolved

Tags: 
trade show

Event industry in India has seen enormous growth and evolution in the past decade or so. It is one of the most lucrative and creative field on many fronts. Business gatherings of various kinds are a major part of the event industry. Trade shows, exhibits, conclaves, summits and so on bring not only the Indian brands but international enterprises on the same platform. This creates a unique opportunity for Exhibition Stall Designers to grow and be on a par with the best of the best in the world. Let us explore some of the innovations and transitions we have seen at trade shows in India. 
Personalisation is top priority: There was a time when all stalls looked similar, had the same activities and followed similar branding techniques. But in recent years, we have seen drastic changes as brands and marketers experiment with brand building. Personalising an exhibition booth has become inevitable. From cookie cutter designs, brands have moved on to adopting 3D Stall Design, technology, bringing in the element of fun and entertainment and so on in order to portray their brand personality to the visitors. 
Guests have taken center stage: To achieve maximum visibility, exhibition stalls need to attract visitors. To do so, Exhibition Stall Designers are creating designs that put the focus back on the visitors. Taking inspiration from social and corporate events, even the trade shows have made room for entertainment and engagement. A large share of the budget is spent on guest security, comfort, interests to make their visit worthwhile. Exhibitors adopt varied means to appreciate the presence of the attendees and to reward them in little ways. 
Experiential exhibits: If there is one trend that has taken the entire event industry by storm, it is the focus on delivering memorable experiences. More than 83% of the brands agree that their top priority is to deliver a unique brand experience at a trade show. Be it by the means of touching, hearing, seeing, tasting or smelling, visitors are given a memorable treat at a trade booth. They can feel and operate the product and taste or smell the offering at food related booths. 3D Stall Design, interactive walls, VR and AR presentations etc. deliver top audio visual experiences. With constant experimentation, we can expect to see some great innovations in this field every now and then. 
Digital is the buzzword: Event industry is not untouched by digitisation. Exhibition booths at trade shows are closely knit with a brand’s digital presence on social media and other platforms. Just before the trade show takes place, marketers adopt cross platform marketing techniques to reach out to a larger fan base and create a stronger brand awareness. Exhibition stall designers many a times adopt brilliant and inspirational themes and trends to connect with the attendees. 
Using Apps to connect with exhibitors 
Trade shows are a great opportunity to meet face to face with target customers and introduce your brand’s offerings. Most of the big exhibition organizers are using interesting applications to enhance this effort. Right from setting up orientation in the venue to organizing meetings with exhibitors, to sharing the product information with attendees, apps are being greatly used by event organizers to make event planning an easy affair. Apps are also being developed by certain companies to promote their stand at a specific exhibition and the trend will gain more momentum in the coming years. 
Eye catching, engaging, interactive and 3D exhibit stands are the new buzzword for brands trying to capture attention in today’s less attention span world. Exhibition designers now produce customized exhibition stands and deliver the brand’s message in creative and unique ways. 
 

Author: 
Pooja Mandhiratta

Add new comment

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
5 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Recent Articles

Get Inspire

Inspire Tags

Building (1)Inventors (1)kolkata hospitals (1)Alexander Graham Bell (1)SEO Expert Houston TX (3)Strength (1)tips to hire top photographers (2)Clare Boothe Luce (1)Change Quotes (1)Invention (1)Madam Grace Pinto (1)Antoine de Saint-Exupéry (1)pgdm courses (1)Vibration Detector Houston TX (5)Bearing Detector Austin TX (7)Robert De Niro (1)inspiring (1)trade show (1)Og Mandino (1)ccess doors manufacturer (1)Vibration detectors Ontario Canada (4)Steven Pressfield (1)Maya Angelou (1)Wisdom Quotes (1)Abdul Kalam Quotations (1)Jim Rohn (1)love tarot (1)wedding photography trends (1)buy dogs bangalore (1)tarot for career (1)Christiane Northrup (1)Wilfred Peterson (1)George Horace lorimer (1)Karin Slaughter (1)Behaviour (1)Geophone Suppliers Dallas TX (1)Bill Gates (1)Credit_Card_Processing_Companies_Houston (6)Daniel Goleman (1)Successful woman (1)Quotations on money (1)John Powell (1)SEO Company (1)H.Jackson Brown (1)Paul Watson (1)Hydrophone and Dual Sensors Houston TX (4)Dave Ramsey (1)Earl Nightingale (1)Jean Paul Friedrich (1)Time management skills (1)Vibration detectors Quebec Canada (8)B. F. Skinner (1)stall designer (1)Quotations on Stregnth (1)Shari Arison (1)M.J.Ryan (1)Marathon (1)study in New Zealand (2)Isak Dinesen (1)storage solutions dubai (1)air conditioning ducting supplies (1)Epictetus (1)Best astrologer in India (1)Leo Buscaglia (1)professional (1)Quotes on Truth (1)study visa (1)Sympathy (1)Security Velocity Sensors Houston TX (4)High Temperature Geophones Ontario Canada (4)Vibration Sensor Dallas TX (7)safety equipment suppliers in uae (1)PGDM course (2)Steven Wright (1)Fire Damper (1)Bearing Detector Houston TX (6)Failure quotes (1)Health quotes (1)Nelson Mandela (1)Seismometer Los Angeles California (1)Paul J.Meyer (1)canada education (3)Bearing Detector Dallas TX (2)Bill Clinton (1)Hope quotations (1)Seismometer Sao Paulo Brazil (1)Pallam Raju (1)dog sellers in bangalore (1)buy dogs in bangalore (1)Erma Bombeck (1)Leo Rosten (1)Bertrand Russell (1)Mary Anne Radmacher (1)Machine Balancing Geophones Houston TX (4)Motivational Quotes (4)Software Development Company in Houston (10)John F. Kennedy (1)Angela Merkel (1)Inspire (2)Led Corn Bulb Manufacturers Houston TX (7)Seismometer Tokyo Japan (1)Brian Greene (1)Safety (1)Low Frequency geophones London England (4)SAT Coaching Classes in Delhi (1)Intelligence Quotes (1)Hilarie Burton (1)Sydney J. Harris (1)Healthcare (7)Mark Twain (1)Parents (1)Tom Freston (1)Business quotes (1)Salman F Rahman (2)Freddie Highmore (1)Refrigeration Equipment Dubai (1)NRI Privilege Health Card (1)Creativity (3)Leonard Cohen (1)Robert Gately (1)Experience Quotes (1)A.P.J. Abdul Kalam (1)Conan O Brien (1)Valentine Day (1)Sudha Chandran (1)Floyd Mayweather Jr. (1)Low Frequency geophones Frankfurt Germany (1)water testing lab (2)Successful people (1)IAS COACHING in DELHI (1)Oprah Winfrey (1)Commercial LED Outdoor Lighting Houston TX (7)Sports Quotes (1)Shannon L. Alder (1)team work (1)Low Frequency Geophones Dallas TX (6)Seismometer San Francisco California (1)IVF success (1)Fitness Quotes (1)exhibition (4)Romance (1)William Feather (1)John D. Rockefeller (1)Low Frequency geophones Minneapolis Minnesota (1)Geophones Houston TX (4)Machine Balancing Geophones Dallas TX (6)Led Wall Pack Light Houston TX (7)Beximco Group (1)Yogi Berra (1)Lee Atwater (1)Marriage Quotes (1)john dewey (1)Vera Nazarian (1)gate barrier dubai (1)management institute (1)Most Inspirational Quotes (1)PPC (1)Spirituality Quotes (1)Tom Peters (1)Jacky Ickx (1)Team Building Quotes (1)Bobby Scott (1)Vibration Detector Austin TX (7)cantilever racking supplier (1)C. JoyBell C Biography (1)Software Development in Houston (12)Nature Quotes (1)Melody Beattie (1)Tommy Lasorda (1)Barack Obama (1)event (1)Team work quotes (1)Rick Pitino (1)water testing lab in delhi (2)Naveen Jain (1)Leadership Quotes (1)Lucius Annaeus Seneca (1)J.K. Rowling (1)Commitment quotes (1)pgdm (1)Web_Development_Company_Houston (1)Quotes on Teenage (1)cantilever shelving systems (1)Jane Addams (1)hvac companies in dubai (1)Rabindranath Tagore (1)Quotes On Travel (1)Merchant_Services_Houston (6)Real estate (1)Communication Quotes (1)Great Quotes (1)Henry Wheeler Shaw (1)Patriotism (1)Hunter S. Thompson (1)Kumar Mangalam Birla (1)Yehuda Berg (1)Mini Led Flood Light Houston TX (6)Wall Mount Led Lights Houston TX (7)Alex Morritt (1)plato (1)VIDEO (2)Celebrity astrologer in india (1)Share Market (1)Ecommerce Web Development Houston (3)Machine Balancing Geophones Austin TX (1)Vapor Tight Led Houston TX (7)Embryologist (1)William Makepeace Tahckeray (1)SAT exam preparation (1)Quotes (1)Tony Robbins (1)UL Classified fire damper (1)Ronald Ross (1)Love Quotes (1)Virginia Postrel (1)Angela Ruggiero (1)ICSI (1)Ecommerce Development Houston (1)Arthur C. Clarke (1)Appreciation Quotations (1)Achievement (4)ahu unit manufacturer (1)Seismometer London England (5)Leadership (1)Humor Quotes (1)Goral Gandhi (1)air conditioning companies in dubai (1)Hermann Hesse (1)Hard Work Quotes (1)Website Development Company Houston (12)Helen Keller (1)horizontal life line system (1)Chance Quotes (1)Rod Blagojevich (1)Seismometer Brisbane Australia (1)BTL activities (1)Low Frequency geophones Ontario Canada (2)Digital marketing (1)Want to Immigrate to Canada (1)Credit_Card_Processing_Companies_in_Houston_TX (6)wedding photographer (2)Dr Gautam Allahbadia (18)LED Landscape Spot and Flood Lights Houston TX (6)Travis Bradberry (1)Integrity Quotes (1)Refrigeration Companies In UAE (1)Orison Swett Marden (1)lifting equipments manufacturers (2)Refrigeration Spare Products (1)Women (1)New Zealand education consultants (2)neet question bank (1)wedding photographer in lucknow (2)No idling (1)Smoke Dampers (1)chain block manufacturer (2)Corporate video (1)Lou Holtz (1)James Whitcomb Riley (1)Humanity (1)Security Velocity Sensors Dallas TX (7)Randy Pausch (1)Brian Acton (1)Mireille Guiliano (1)Douglas Adams (1)Immigrate to Canada (1)mep consultants (1)James Humes (1)Led Flood Lights Houston TX (5)Marcus Tullius Cicero (1)Houston Software Development Company (11)Spiritual Leader (1)Geophone Suppliers Houston TX (4)UL Fire Damper (1)testing lab in delhi (2)Winston S. Churchill (1)Judy Blume (1)Martin Luther King Jr (1)Micky Ward (1)James Cash Penney (1)Teachers’ Day Quotes (1)mep consulting engineers (1)Analytical Testing Lab (3)hygiene unit (1)Poorna Malavath (1)Mother Quotes (1)abroad education consultants (8)Positive Thinking (1)Darell Hammond (1)Dubai with Kids (1)Success quotations (1)Immigration Quotes (1)Vincent Nichols (1)wire rope manufacturer (2)Ferdinand Marcos (1)Joseph Addison (1)Oliver Sacks (1)study mbbs abroad (2)wedding photography (1)Inspiration (3)Alan Greenspan (1)Emma Thompson (1)Louis Pasteur (1)Miguel de Cervantes (1)Seismometer Perth Australia (1)air conditioning company in dubai (1)mep services (1)Nobel Prizes (1)Truth (1)Narendra Modi (1)Jack Ma (1)Shaun White (1)Nayati Healthcare (2)Indian Film Actor (1)Peter drucker (1)High temperature geophones Calgary Canada (7)Dalmia Health (1)Low Frequency geophones Perth Australia (1)D.H. Lawrence (1)Hope (1)Refrigeration Spare Products Supplier in UAE (1)Oscar Wilde (1)Ocean Bottom Seismic Houston TX (4)hire a best immigration consultancy firm (1)Software Development Company Houston (12)Seismic products Houston TX (4)Robert Collier (1)Vibration Detector Dallas TX (6)Criss Angel (1)বাংলাদেশের শীর্ষ প্রতিষ্ঠান (1)high speed doors uae (1)Punctuality skills (1)Thomas Edison (1)dog dealers in bangalore (1)Calvin Coolidge (1)Jeff Hawkins (1)Music Quotes (1)Amphibious building style (1)SEO Company in Houston (11)Self Driving Car (1)Emotional Quotes (1)MLM business (2)IVF (9)Yuval Noah Harari (1)Marvin Bower (1)Failure Management (1)Julie Andrews (1)Vince Lombardi (1)Margaret Heffernan (1)petroleum companies in sharjah (1)best Immigration consultancy firm (1)neet online mock test (1)Education Consultants (3)Ernest Hemingway (1)MLM consultant (3)Brene Brown (1)C.S. Lewis (1)Aarohi Pandit (2)Monique Murphy (1)Honesty Quotes (1)Innovation (1)Bangladesh (1)Alexander Solshenitsen (1)Passion Quotes (1)democritus (1)Merchant_Services_in_Houston (6)Damian Woetzel (1)Women Quotes (1)Julia Gillard (1)Low Frequency geophones Los Angeles California (1)visa (1)Julius Erving (1)Kamal Hassan (1)Dr T.P.Chia (1)George Bernard Shaw (1)Vibration detectors Calgary Canada (7)Farmer (1)Quotes on Sympathy (1)inspirational quotes (1)Healthy lifestyle blog (1)Harriet Beecher Stowe (1)Marathon Racer (1)oil companies in dubai (1)Soft skills (1)Australia Education Consultants (1)Joe Morgan (1)Failure Management quotes (1)Gerald Chertavian (1)Charles Lamb (1)Quotations on Romance (1)Earl Wilson (1)transformer oil in uae (1)Entrepreneur (1)Jon Oringer (1)Legal Quotes (1)Happiness quotes (1)Curtis Carlson (1)Dr Goral Gandhi (2)canada immigration (1)Inventors killed (1)Endometriosis (1)Atlantic Ocean (2)spectro labs (2)Niira Radia Nayati Healthcare (2)foreign education experts (3)team management (1)Alibaba Founder (1)Patrick Henry Hughes (1)Sundeep Kochar (1)দেশের প্রথম সারির ব্যবসায়ী (1)SEO Expert HoustonTX (7)Jobs (1)neet question papers with answers (1)AMRI Hospitals (1)Adam Grant (1)Bernard Baruch (1)Thomas Carlyle (1)Stephen King (1)Swami Vivekananda (2)Software Companies in Houston (9)things to do in dubai with kids (1)IELTS coaching Gurgaon (1)Geophones Austin TX (2)বাংলাদেশের শীর্ষ ব্যবসায়ী (1)Fathers day quotes (1)University of Otago (2)Memorial Day (1)Henry J. Kaiser (1)earth-quake resistant (1)Friendship Quotes (1)water testing (2)neet mock test (1)Led Canopy Lights Houston TX (7)Mother Theresa (1)Mark Pocan (1)Jean Chatzky (1)Best Overseas Education consultants in UAE (1)neet questions chapter wise (1)Family Quotes (1)results (1)neet practice papers (1)Low Frequency geophones San Francisco California (1)Vibration Sensor Austin TX (7)Larry Bird (1)stall designing (1)Do it (3)Diet food recipes (1)Web Development Company Houston (12)Faith quotes (1)Life Quotes (1)Richard Branson (1)Never Give Up Quotes (1)eligibility requirement Canada PR (1)David Levithan (1)High Temperature Geophones Dallas TX (2)High temperature geophones Quebec Canada (1)Benjamin Franklin (1)১ নম্বর কোম্পানি (1)concrete building (1)Satchel Paige (1)Dalai Lama (1)SEO services (1)Laws of life (1)dream quotes (1)Custom Software Development Houston (9)Better building construction (1)dogs for sale in bangalore (1)Knowledge Quotes (1)Ryan International School (3)Courage Quotes (1)encouragement quotes (1)Shiv Khera (1)Dr Goral Gandhi Mumbai (2)Charles Dickens (1)M.Scott Peck (1)Inspirational story (1)Bookkeeping services in UAE (1)Steve Jobs (1)Niira Radia (2)Benjamin Disraeli (1)Paul Mellon (1)James Altucher (1)Vincent Van Gogh (1)Henry Ford (1)James Heckman (1)chain sling manufacturer (2)Point_of_Sale_Houston (6)Games (1)Sean Swarner Everest Climber (1)C.G. Jung (1)Kofi Annan (1)Time management (2)Steve Jobs Quotes (1)Studying Abroad (3)High Temperature Geophones Houston TX (3)condensing unit (1)AMRI Hospitals Bhubaneswar (1)Dalmia Group (1)Top Led Light Manufacturers in USA (5)Mahatma Gandhi (1)Led Light Fixtures Houston TX (4)Mahatma Gandhi Quotes (1)Brain Tracy (1)Relationship quotes (1)Health (3)dog puppies for sale in bangalore (1)Marc Benioff (1)Norman Douglas (1)Geophones Dallas TX (1)Abraham Lincoln (1)John Dryden (1)assisted hatching (1)Mobile_Payments_Houston (6)Howard Schultz (1)study in canada (1)Attitude Quotes (1)Gilbert K. Chesterton (1)Laurence J. Peter (1)Dale Carnegie (1)investment (1)Dr Gautam Allahbadia Mumbai (18)Poem (1)IVF Specialist in Mumbai (11)Suzy Kassem (1)Healthy and fitness blogs (2)Business person (1)Amy Schumer (1)Quotations On Memorial Day (1)Marty Rubin (1)Tracy Morgan (1)Aesop (1)William Butler Yeats (1)institutes for SAT exam preparation (1)design (2)Low Frequency geophones Sao Paulo Brazil (1)Hope Quotes (1)Young Jeezy (1)Vibration Sensor Houston TX (4)online mock test for neet (1)Apple CEO (1)Funny Quotes (1)Refrigeration Products in UAE (1)commodity trading (1)Gautama Buddha (1)Fly Solo (2)Madonna Ciccone (1)Aristotle (1)best wedding studio in lucknow (1)Low Frequency geophones Tokyo Japan (1)Running (2)Scientists (1)Sports Inspiration (1)Persistence Quotes (1)William Arthur Ward (1)PR Visa consultants in Delhi (1)Matt Cartwright (1)Peggy Fleming (1)Conrad Hilton (1)Erykah Badu (1)chain block suppliers in uae (1)Team Management Quotes (1)Rudyard Kipling (1)Success (10)Miracle Man (1)Scilla Elworthy (1)Andrew Carnegie (1)God Quotes (1)Learning Quotes (1)Lou Rawls (1)education (5)Construction (1)Amit Kalantri (1)William Morris (1)Richard Carlson (1)Hard work (3)Fyodor Dostoyevsky (1)Sophie Swetchine (1)Quotations on Patriotism (1)Low Frequency Geophones Houston TX (3)Anthong Foxx (1)Drake (1)Albert Schweitzer (1)Low Frequency geophones Calgary Canada (8)Goral Gandhi IVF (1)free online tarot card reading (1)Parents day Quotes (1)Refrigeration Products Supplier in UAE (1)Mary Kay Ash (1)Refrigeration Equipment UAE (1)Peace Quotes (1)Ryan Pinto (1)Religion Quotes (1)benefits of IVF (1)Nick Vujicic (1)Jamie Oliver (1)Low Frequency geophones Brisbane Australia (1)stall (1)apply for PR Visa (1)Poetry (1)Low Frequency geophones Quebec Canada (5)Ludwig van Beethoven (1)education quotes (1)Harvey Mackay (1)medical emergency (1)W. C. Fields (1)Anne Morrow Lindbergh (1)Voltaire (1)Self-Discipline Quotes (1)Groucho Marx (1)Mikaela Shiffrin (1)Bookkeeping services in abu dhabi (1)Bookkeeping services in Dubai (1)Eric Ripert (1)Glenn Greenwald (1)Toy Testing (1)Quotations on Valentine Day (1)canada Universities (1)Jessica cox (1)Walt Disney (1)Best Led Light Bulbs Houston TX (4)New Year's Quotations (1)kids activities in dubai (1)chapter wise questions for neet (1)Siri Hustvedt (1)Anita Roddick (1)Service (1)Rick Steves (1)Self driving car in Bangalore (1)access door supplier (1)assisted reproduction (2)Andrew Shue (1)Michelle Obama (1)New Year (1)wedding photography in lucknow (1)Vision Quotes (1)Sania Mirza (1)oil company uae (1)Merchant_Processing_Houston (6)Sanjay Dalmia (1)Thad Cochran (1)Led Area Light Houston TX (7)creative (1)Goal Setting Quotes (1)LED Panel Lights Houston TX (6)Albert Einstein (1)Daniel H.Pink (1)Marya Mannes (1)hospitals in Eastern India (1)tarot card reading (1)Never give up (2)Indian Successful CEOs (1)Orson Scott Card (1)holidays in dubai (1)Andre Gide (1)Hydrophone and Dual Sensors Dallas TX (5)Henry Wadsworth Longfellow (1)Liz Murray (1)Mark Frauenfelder (1)Punctuality (1)Money (1)Jacob A. Riis (1)John Quincy Adams (1)best wedding photographer (2)ielts (1)esma approved ac manufacturer (1)Khashaba Dadasaheb Jadhav (1)Harry Stack Sullivan (1)Conrad burns (1)Dusk to Dawn Led Light Bulb Houston TX (7)Vibration detectors London England (1)Do the work (1)Dubai Refrigeration Companies (1)Positive Thinking Quotes (1)neet mock test papers (1)Management quotes (1)Dalmia Family (1)Robert Breault (1)King Solomon (1)Stephen Covey (1)Top 10 Indian CEO’s (1)