5 ways how event industry in India has evolved

trade show

Event industry in India has seen enormous growth and evolution in the past decade or so. It is one of the most lucrative and creative field on many fronts. Business gatherings of various kinds are a major part of the event industry. Trade shows, exhibits, conclaves, summits and so on bring not only the Indian brands but international enterprises on the same platform. This creates a unique opportunity for Exhibition Stall Designers to grow and be on a par with the best of the best in the world. Let us explore some of the innovations and transitions we have seen at trade shows in India. 
Personalisation is top priority: There was a time when all stalls looked similar, had the same activities and followed similar branding techniques. But in recent years, we have seen drastic changes as brands and marketers experiment with brand building. Personalising an exhibition booth has become inevitable. From cookie cutter designs, brands have moved on to adopting 3D Stall Design, technology, bringing in the element of fun and entertainment and so on in order to portray their brand personality to the visitors. 
Guests have taken center stage: To achieve maximum visibility, exhibition stalls need to attract visitors. To do so, Exhibition Stall Designers are creating designs that put the focus back on the visitors. Taking inspiration from social and corporate events, even the trade shows have made room for entertainment and engagement. A large share of the budget is spent on guest security, comfort, interests to make their visit worthwhile. Exhibitors adopt varied means to appreciate the presence of the attendees and to reward them in little ways. 
Experiential exhibits: If there is one trend that has taken the entire event industry by storm, it is the focus on delivering memorable experiences. More than 83% of the brands agree that their top priority is to deliver a unique brand experience at a trade show. Be it by the means of touching, hearing, seeing, tasting or smelling, visitors are given a memorable treat at a trade booth. They can feel and operate the product and taste or smell the offering at food related booths. 3D Stall Design, interactive walls, VR and AR presentations etc. deliver top audio visual experiences. With constant experimentation, we can expect to see some great innovations in this field every now and then. 
Digital is the buzzword: Event industry is not untouched by digitisation. Exhibition booths at trade shows are closely knit with a brand’s digital presence on social media and other platforms. Just before the trade show takes place, marketers adopt cross platform marketing techniques to reach out to a larger fan base and create a stronger brand awareness. Exhibition stall designers many a times adopt brilliant and inspirational themes and trends to connect with the attendees. 
Using Apps to connect with exhibitors 
Trade shows are a great opportunity to meet face to face with target customers and introduce your brand’s offerings. Most of the big exhibition organizers are using interesting applications to enhance this effort. Right from setting up orientation in the venue to organizing meetings with exhibitors, to sharing the product information with attendees, apps are being greatly used by event organizers to make event planning an easy affair. Apps are also being developed by certain companies to promote their stand at a specific exhibition and the trend will gain more momentum in the coming years. 
Eye catching, engaging, interactive and 3D exhibit stands are the new buzzword for brands trying to capture attention in today’s less attention span world. Exhibition designers now produce customized exhibition stands and deliver the brand’s message in creative and unique ways. 

Pooja Mandhiratta

Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
4 + 11 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Recent Articles

Get Inspire

Inspire Tags

Rick Steves (1)Suzy Kassem (1)Calvin Coolidge (1)Management quotes (1)Dr Gautam Allahbadia Mumbai (17)Julia Gillard (1)Truth (1)Jobs (1)Earl Wilson (1)Siri Hustvedt (1)Marya Mannes (1)Larry Bird (1)Immigration Quotes (1)NRI Privilege Health Card (1)Monique Murphy (1)water testing lab in delhi (2)Team Management Quotes (1)Self Driving Car (1)Hard Work Quotes (1)Steven Pressfield (1)Humor Quotes (1)Fly Solo (2)Fathers day quotes (1)Entrepreneur (1)Thad Cochran (1)Amit Kalantri (1)Construction (1)Bill Gates (1)inspirational quotes (1)Courage Quotes (1)Studying Abroad (2)Integrity Quotes (1)J.K. Rowling (1)Dale Carnegie (1)God Quotes (1)education quotes (1)results (1)Chance Quotes (1)Positive Thinking Quotes (1)Orson Scott Card (1)Tom Freston (1)spectro labs (2)Freddie Highmore (1)benefits of IVF (1)Appreciation Quotations (1)Mother Theresa (1)Vince Lombardi (1)New Year's Quotations (1)Shaun White (1)wedding photographer in lucknow (1)Dave Ramsey (1)Daniel Goleman (1)Healthy lifestyle blog (1)Harvey Mackay (1)Never Give Up Quotes (1)Yehuda Berg (1)Share Market (1)Brian Greene (1)John Dryden (1)Jean Paul Friedrich (1)M.J.Ryan (1)Steven Wright (1)Orison Swett Marden (1)high speed doors uae (1)H.Jackson Brown (1)Do the work (1)Wisdom Quotes (1)Jessica cox (1)Failure quotes (1)Margaret Heffernan (1)Women (1)neet questions chapter wise (1)Communication Quotes (1)Ferdinand Marcos (1)Running (2)Sean Swarner Everest Climber (1)Strength (1)Parents (1)Commitment quotes (1)Religion Quotes (1)Gautama Buddha (1)cantilever shelving systems (1)C.S. Lewis (1)Mark Twain (1)Jon Oringer (1)Satchel Paige (1)Floyd Mayweather Jr. (1)Steve Jobs (1)Leo Rosten (1)commodity trading (1)plato (1)Persistence Quotes (1)Robert Gately (1)Passion Quotes (1)Andrew Carnegie (1)Gerald Chertavian (1)Sports Quotes (1)D.H. Lawrence (1)Love Quotes (1)Stephen Covey (1)Gilbert K. Chesterton (1)gate barrier dubai (1)Ernest Hemingway (1)Inspirational story (1)Sanjay Dalmia (1)Service (1)Damian Woetzel (1)Quotations on Stregnth (1)education (3)William Butler Yeats (1)Adam Grant (1)Sports Inspiration (1)Great Quotes (1)design (2)Howard Schultz (1)Criss Angel (1)IVF success (1)Jacob A. Riis (1)Madam Grace Pinto (1)chapter wise questions for neet (1)Sympathy (1)stall (1)Erma Bombeck (1)Amy Schumer (1)Tony Robbins (1)William Morris (1)Diet food recipes (1)Faith quotes (1)Leonard Cohen (1)Lou Holtz (1)Quotations on Patriotism (1)Oscar Wilde (1)wedding photography (1)Valentine Day (1)Eric Ripert (1)John F. Kennedy (1)Shiv Khera (1)Oprah Winfrey (1)Henry Ford (1)Charles Lamb (1)Steve Jobs Quotes (1)Alexander Solshenitsen (1)water testing (2)Paul Mellon (1)Hope (1)Conrad burns (1)Dalmia Health (1)Sania Mirza (1)Erykah Badu (1)Hunter S. Thompson (1)Ronald Ross (1)Alex Morritt (1)Dalmia Family (1)Narendra Modi (1)neet online mock test (1)Emotional Quotes (1)Isak Dinesen (1)Yuval Noah Harari (1)water testing lab (2)Salman F Rahman (1)Barack Obama (1)Marriage Quotes (1)Jacky Ickx (1)Success (10)Behaviour (1)Miracle Man (1)Quotes (1)William Feather (1)investment (1)Hope Quotes (1)Humanity (1)Nelson Mandela (1)Top 10 Indian CEO’s (1)Oliver Sacks (1)B. F. Skinner (1)Farmer (1)concrete building (1)Relationship quotes (1)Lee Atwater (1)Success quotations (1)encouragement quotes (1)Safety (1)Darell Hammond (1)Patriotism (1)wedding photography trends (1)earth-quake resistant (1)Celebrity astrologer in india (1)Angela Merkel (1)Amphibious building style (1)Games (1)Most Inspirational Quotes (1)Scientists (1)Vera Nazarian (1)Quotations on Valentine Day (1)Music Quotes (1)Henry Wheeler Shaw (1)AMRI Hospitals Bhubaneswar (1)Virginia Postrel (1)neet question papers with answers (1)Life Quotes (1)Positive Thinking (1)George Bernard Shaw (1)Leo Buscaglia (1)Henry Wadsworth Longfellow (1)James Heckman (1)Teachers’ Day Quotes (1)Happiness quotes (1)Brian Acton (1)Vincent Van Gogh (1)Family Quotes (1)Learning Quotes (1)Albert Einstein (1)Women Quotes (1)Business quotes (1)Conan O Brien (1)Endometriosis (1)Quotes on Truth (1)Robert Collier (1)cantilever racking supplier (1)team management (1)VIDEO (1)Time management skills (1)Aesop (1)Mireille Guiliano (1)Inspiration (3)Ryan International School (3)Micky Ward (1)Og Mandino (1)Hilarie Burton (1)Hope quotations (1)James Cash Penney (1)C. JoyBell C Biography (1)Benjamin Disraeli (1)Lou Rawls (1)Intelligence Quotes (1)Leadership (1)Poem (1)Daniel H.Pink (1)assisted reproduction (2)neet mock test papers (1)M.Scott Peck (1)James Humes (1)Henry J. Kaiser (1)Abdul Kalam Quotations (1)Naveen Jain (1)Rudyard Kipling (1)Experience Quotes (1)Maya Angelou (1)team work (1)Mahatma Gandhi (1)Clare Boothe Luce (1)Angela Ruggiero (1)Innovation (1)Mahatma Gandhi Quotes (1)Stephen King (1)Paul Watson (1)Jack Ma (1)A.P.J. Abdul Kalam (1)assisted hatching (1)kolkata hospitals (1)Change Quotes (1)Best Overseas Education consultants in UAE (1)Alexander Graham Bell (1)Money (1)Healthy and fitness blogs (2)Ryan Pinto (1)storage solutions dubai (1)Vincent Nichols (1)Invention (1)Motivational Quotes (4)Michelle Obama (1)exhibition (2)Vision Quotes (1)Better building construction (1)Dalmia Group (1)Health (3)Alibaba Founder (1)Mark Frauenfelder (1)William Makepeace Tahckeray (1)hospitals in Eastern India (1)Self-Discipline Quotes (1)safety equipment suppliers in uae (1)Sundeep Kochar (1)Judy Blume (1)Tom Peters (1)Inventors (1)Conrad Hilton (1)Toy Testing (1)wedding photography in lucknow (1)Harriet Beecher Stowe (1)Thomas Carlyle (1)Jean Chatzky (1)Yogi Berra (1)Atlantic Ocean (2)Earl Nightingale (1)Leadership Quotes (1)Indian Successful CEOs (1)Failure Management (1)Norman Douglas (1)Poorna Malavath (1)Successful people (1)Business person (1)Achievement (4)Thomas Edison (1)Melody Beattie (1)Aarohi Pandit (2)William Arthur Ward (1)Ludwig van Beethoven (1)C.G. Jung (1)testing lab in delhi (2)Sophie Swetchine (1)Building (1)Swami Vivekananda (2)Richard Branson (1)Rick Pitino (1)Mark Pocan (1)Failure Management quotes (1)Parents day Quotes (1)Quotations on money (1)Funny Quotes (1)Joseph Addison (1)Bertrand Russell (1)Indian Film Actor (1)Young Jeezy (1)Winston S. Churchill (1)Sudha Chandran (1)Julie Andrews (1)Creativity (3)Spiritual Leader (1)Jamie Oliver (1)Jane Addams (1)Inventors killed (1)medical emergency (1)Antoine de Saint-Exupéry (1)Randy Pausch (1)Nobel Prizes (1)Abraham Lincoln (1)Christiane Northrup (1)Quotations on Romance (1)Tracy Morgan (1)Do it (3)Spirituality Quotes (1)Hard work (3)Legal Quotes (1)Quotes On Travel (1)Liz Murray (1)study mbbs abroad (2)Andre Gide (1)Scilla Elworthy (1)Inspire (2)Honesty Quotes (1)Kamal Hassan (1)Douglas Adams (1)Glenn Greenwald (1)Mother Quotes (1)John Powell (1)Paul J.Meyer (1)Marvin Bower (1)Lucius Annaeus Seneca (1)neet practice papers (1)visa (1)Team Building Quotes (1)King Solomon (1)Groucho Marx (1)Bill Clinton (1)Romance (1)Drake (1)horizontal life line system (1)Sydney J. Harris (1)Friendship Quotes (1)Rod Blagojevich (1)Kofi Annan (1)Brene Brown (1)Wilfred Peterson (1)Patrick Henry Hughes (1)Mikaela Shiffrin (1)Jeff Hawkins (1)Healthcare (5)Peggy Fleming (1)Bangladesh (1)Peace Quotes (1)Quotations On Memorial Day (1)Marcus Tullius Cicero (1)Bernard Baruch (1)Walt Disney (1)Mary Anne Radmacher (1)John D. Rockefeller (1)Dr T.P.Chia (1)Team work quotes (1)Marc Benioff (1)Successful woman (1)Bobby Scott (1)Laurence J. Peter (1)Dalai Lama (1)neet question bank (1)James Altucher (1)Voltaire (1)Poetry (1)Analytical Testing Lab (3)Attitude Quotes (1)Emma Thompson (1)abroad education consultants (3)Fitness Quotes (1)Julius Erving (1)Louis Pasteur (1)Knowledge Quotes (1)Dr Gautam Allahbadia (17)Health quotes (1)Aristotle (1)Khashaba Dadasaheb Jadhav (1)Anne Morrow Lindbergh (1)trade show (1)Albert Schweitzer (1)IVF (6)Fyodor Dostoyevsky (1)Benjamin Franklin (1)New Year (1)Quotes on Sympathy (1)Jim Rohn (1)Richard Carlson (1)Epictetus (1)Hermann Hesse (1)ICSI (1)Marathon (1)wedding photographer (1)Anthong Foxx (1)Alan Greenspan (1)Anita Roddick (1)Madonna Ciccone (1)IVF Specialist in Mumbai (9)John Quincy Adams (1)Martin Luther King Jr (1)Apple CEO (1)online mock test for neet (1)Best astrologer in India (1)Marty Rubin (1)Arthur C. Clarke (1)Tommy Lasorda (1)Kumar Mangalam Birla (1)Soft skills (1)Karin Slaughter (1)George Horace lorimer (1)Brain Tracy (1)Travis Bradberry (1)Pallam Raju (1)Quotes on Teenage (1)Mary Kay Ash (1)Shannon L. Alder (1)democritus (1)john dewey (1)Never give up (2)Joe Morgan (1)No idling (1)Marathon Racer (1)Shari Arison (1)dream quotes (1)W. C. Fields (1)Robert Breault (1)Peter drucker (1)Miguel de Cervantes (1)AMRI Hospitals (1)Robert De Niro (1)Self driving car in Bangalore (1)Rabindranath Tagore (1)Helen Keller (1)Punctuality skills (1)Punctuality (1)Andrew Shue (1)Nick Vujicic (1)Harry Stack Sullivan (1)Memorial Day (1)Time management (2)Goal Setting Quotes (1)Nature Quotes (1)Curtis Carlson (1)David Levithan (1)Charles Dickens (1)Real estate (1)James Whitcomb Riley (1)chain block suppliers in uae (1)Matt Cartwright (1)neet mock test (1)Laws of life (1)