5 Useful Tips to A Successful Exhibition Stall Design

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The exhibition stall designing industry in India has evolved drastically. With the new trends coming in, corporate and other exhibitors are betting on an impactful display stand design to make the business stand out. It creates a strong impression on the visitors and captures their attention in the middle of competitors.

Exhibition stall designers conceptualize innovative display stand design to match the excellence in trade shows. Companies offering superior products or services need to work on the visual appeal of their stand to steer potential customers and generate traffic.

To help the exhibitors understand the planning of display stand designs, we are sharing a few tips that can help you in attaining a better user experience.

Setting achievable goals

The foremost thing to exhibition stall designing that comes even before planning is identifying and setting up goals. A display stand design must be developed in a way that fulfils the company's brand positioning and conveys the message across. If it possesses a great visual appeal but fails to convey the capabilities of the company, products or its services then it is considered as wastage of resources.

Thus, it is always advisable to first sketch out the company's messaging and goals to make a visual impact in the exhibition.

Utilising the space

Booth sizes in trade shows are often smaller in size. Thus, careful planning and strategy must be drawn to utilise the space that has been allocated. Working accurately with dimensions to ensure there are no gaps in the design that makes a display stand design look perfect.

Focus on managing the space in a way that offers enough space to move around freely. Improving the flow of the stall is another important element in space utilization. It ensures the obstruction-free entrance and well-composed meeting area.

Using technology and lighting

Accentuating important elements of the display stand design are essential for the brand to differentiate from competitors. The exhibitors need to make sure that the complete stall is well lit and highlighted to get more attention.

In addition, innovative technology elements are also capturing the mind of the exhibitors. Installing video walls, LEDs, tablets and hologram systems makes the stand look interactive as well as builds a strong brand image.

Engaging with customers

After attracting customers to your stall, comes the step to keep them engaged. If a customer stays longer at your stall, you get more time to influence and convert them into business leads. There are many significant ways of holding the customers such as offering refreshments that give more time to the staff to interact and talk. In addition, exhibitors should invest in bringing professional staff that is well trained to lead the conversation and close the deal.

In addition, exhibitors can also display live event updates, their corporate films, online promotions and other marketing techniques to keep the customers informed.

Concision and precision

When it comes to displaying information, less and simplicity works the best. Exhibitors should not use long sentences and lengthy copies to avoid customers losing thier interest. Making your display stand design less text-heavy and placing the important information strategically helps the customers in paying attention to it.

Furthermore, embedding graphics in the stall works as a quick medium to communicate with visitors. Customers usually don't spend time reading all the information that the exhibitor is displaying. However, systematic placement of graphics and images can change the game at the trade show.

In order to achieve the best display stand design, exhibitors must hire a professional exhibition stall designer. They must appoint a professional and experienced agency to be on a successful track.

Pooja Mandhiratta

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